As Forrester Research analyst Michael Facemire said in an interview with USA TODAY, "I'm a little bit concerned about all the (storage) players."ĭropbox CEO Houston has saved face by sketching out a broad vision for the company, saying, "In a world of unicorns, we're trying to build a business. At the meeting between Jobs and Dropbox co-founder and CEO Drew Houston, Jobs cautioned Houston's decision to remain independent when he claimed Dropbox is "a feature, not a product." Given how many big tech names have launched competing products - and the success they've seen - it appears Jobs might have been onto something.īoth Apple and Alphabet have made significant improvements to their respective consumer cloud storage products in recent years, and on the enterprise side, Alphabet, Microsoft, Box, and others are each competing with one another for corporate users.
Can Dropbox overcome the competition?ĭropbox famously rebuffed a nine-figure acquisition offer from Apple CEO Steve Jobs in 2011. Worse yet, some technology writers have speculated that rising competition from the likes of Apple, Alphabet, Amazon, and others could make Dropbox the first "decacorn" to go out of business. Helping further these claims, a number of large mutual funds have recently marked down their internal stock prices for Dropbox. Though certainly impressive, the chasm between Dropbox's $10 billion valuation and its recent revenue levels has also fueled many media posts questioning the company's valuation. Though 2016 sales target figures prove illusory, 2015 data reportedly pegged Dropbox's active users at over 300 million, while its annual sales run rate reportedly eclipsed $400 million. This model has powered rapid user growth and sales growth for Dropbox. As you should expect, Dropbox adds more features and customer support with each paid tier. Lastly, Dropbox's Enterprise edition is priced on a company-specific basis. Dropbox's paid tiers cost $9.99/month for the individual version of its Pro edition and $15/month per user for its Business edition. For example, Dropbox's Basic product costs nothing but offers users only 2 GB of storage and a handful of features, including its industry-leading file synching technology, encryption, and Office integration.
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